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New York, Los Angeles STORY… Boutique Lingerie was created by Samantha Chang in 2006 in New York during the February lingerie market at the Royalton Hotel. Before the show was created, Samantha Chang had been showing her eponymous collection at the Royalton Hotel independently since February 2004. She had chosen to show independently hoping to find a more intimate and exclusive environment for her brand. She's received many positive responses from her loyal customers ever since. Boutique Lingerie New York has slowly grown into a trade fair that showcases some of the hottest lingerie, loungewear, sleepwear and accessory brands to date from all over the world. To name a few, Julianne, Papinelle from Australia; Beau Bra, Myla, Fleur T England from the UK; Guia la Bruna from Italy; Cadolle, Gentry de Paris from France; Commando, Arobatherapy, Jimmyjane from the U.S. Boutique Lingerie New York has gained support from the UK Fashion Export since February 2007, which has made it even more accessible to British young talents. The show has become a creative home for small, younger companies looking for a highly exclusive and intimate atmosphere to exhibit their collections to buyers searching for the ultimate shopping experience. Boutique Lingerie Los Angeles was created in March 2006. Chang feels that there is a need to bring the intimate brands together under one roof to facilitate the buyers to have a one stop shopping experience in the West Coast. It is housed in two showrooms on the 5th floor of the Gerry Building in downtown Los Angeles. It boasts some of the finest lines in lingerie, lounge and sleepwear. To name a few, Aubade, Barbara, Chantelle, Gossard, Huit, Lavit Lingerie, Simone Perele, Princess Tam Tam, Underglam and many more. Boutique Lingerie Los Angeles runs concurrently with the Los Angeles fashion market in January, March, June, August and October. To find out more about Boutique Lingerie, please email us at intouch@boutiquelingerieshow.com
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